Storytelling is the heart of PR – but what happens when the machines power-feeding our tools start eating the physical sources of human culture? We’ve covered the resource-guzzling data centres consuming vast resources. But can anyone summon more outrage for the latest threat to our literary heritage? Meet ‘digital cannibalism’. Part One: What’s It All […]
Proper Gander: Old Books – Pulped Fiction? Read More »
Go analog with Polaroid this summer One: How brands are riding the zeitgeist. Digital fatigue isn’t a Gen Z kvetch anymore – it’s a cultural movement. Those of us who work in advertising or PR know that success hinges on attention. The always‑on economy is beyond consumer convenience, we’re all in the grip of our
Proper Gander: The new Luddites meet the Last of the Mohicans Read More »
Introducing Proper Gander, a new series which unpacks the issues reshaping PR and communications. The line up opens the lid on the big issues like AI, unearths the latest tactics and takes a hard look at today’s news cycle. Storytelling is the heart of PR – but are experts beginning to outsource the sacred craft?
Take a Proper Gander Read More »
Strategic PR Amplification Meets Design Excellence Delta Air lines’ CMX launch was a pivotal moment in aviation innovation. As Delta’s Brand Experience Studio, Three Sixty was tasked with managing the B2B announcement, targeting the leading design and aviation media titles. This meant amplifying the global consumer announcement and leveraging media visibility on the project with
What’s the most valuable commodity on the planet? For some, it’s diamonds or californium-252 at $27 million per gram. For others, it’s crude oil or lithium as demand skyrockets. Most of us forget how these compare to our personal privacy. Even media professionals need reminding how truly important a reputation is. We’re hired to promote
Privacy – Our Most Precious Asset? Read More »
Ever dreamed of being part of a blockbuster movie? Do you love the Greek culture and touring the country’s mythical landscapes? Now’s your chance to join the global team producing ‘LIFE OF ZORBA’ – a life affirming homage to the freedom loving spirit of Greece. This fast moving project is in early stages, collaborating with
HELLO GROLLYWOOD: Be Part of the Next Blockbuster Movie to be Shot in Greece Read More »
When it comes to air travel, the seat can make or break a journey. There’s endless debate about size, leg room and window versus aisle advantage. Experts compete with apps and 3D seat maps like newly launched Mainly Miles, Singapore Airlines adding online 3D seat maps – Mainly Miles to help us get ahead of
The Life of a Seat Read More »
My urban adventure with the world’s greatest living explorer, Sir Ranulph Fiennes OBE. It’s not often that you meet your heroes. Especially when their favourite habitat is trekking across polar landscapes or scorching deserts. This time last year, my life’s purpose was staging Heathrow Express’ Christmas PR campaign, which meant transforming a railway carriage into
Mad, bad and dangerous to toe. Read More »
An entire carriage of the Heathrow Express was transformed into a magical winter wonderland for three days as part of ‘Finding the Spirit of Christmas’ campaign.
The Festive Express Read More »
Singapore Airlines partnered with Singapore Tourism by transporting famous food truck Hawker Chan, plus Food Stories, for a three day bonanza in Granary Square, London. Sell out queues of thousands secured landmark coverage.
Michelin Starred Street Food Comes To London Read More »
